"Peddle it out" by Alan Ainsley
Alan is a British designer, sometimes writer and occasional cyclist who has been working in the creative industries for 25 years. His highly recognizable work has been published widely and received a range of industry awards from D&AD, New York Festivals, Mobius, One Show, Design Week Awards, Roses, Clio, Design Effectiveness through to Marketing Society Excellence Awards.
He is currently working with number of key charities and several think tanks in the UK and US and he generously designed and donated this piece to Headset Series 2. Alan has utilized the restricted palette and his iconic cycling figures to great effect, demonstrating the power of physical exertion and the rhythm of riding to help us arrive at more positive place.